Deliveroo plans to open pizzeria for research purposes
Seeking to better understand the challenges facing restaurants that use its platform, UK-based food delivery company Deliveroo has announced plans to open a pizzeria in London, the Wall Street Journal reported on the 7th. January.
The company said it has no plans to open any other restaurants beyond this, according to the report.
“We want to understand restaurant weaknesses in order to resolve them, and do so by having a deep understanding of restaurant owner mindset,” a spokesperson for Deliveroo told the outlet.
There, Deliveroo staff will learn how to run a restaurant that offers both catering and delivery service. According to the report, the company already operates nearly 300 “dark kitchens” or “ghost kitchens” where several restaurant brands prepare food exclusively for delivery.
After the value of transactions processed on its platform declined in the third quarter of 2021 compared to the previous quarter, Deliveroo told investors that its partner restaurants in many markets were facing several challenges, including a return from restaurant customers. as well as a continued demand for delivery.
The report notes that DoorDash, a similar platform based in the United States, has a program in which its employees either do a delivery shift or observe a customer service agent in order to understand how their own department works.
In November, Deliveroo reached an agreement with French frozen food company Picard Groupe SAS to provide express deliveries to more than 100 cities across France.
See also: Deliveroo in the UK signs a delivery agreement with the French food chain
In September, Deliveroo began working on fast grocery deliveries, opening a “dark store” in London in partnership with the Morrisons supermarket chain.
The service is called Deliveroo Hop and will compete with several other grocery delivery startups that have become popular in the UK.
Read more: Deliveroo Hop offers fast food delivery in London