Football fans struggle to afford the rising costs of sports TV
BT and Sky struck a record-breaking deal agreeing to pay more than £ 5bn for live rights to Barclay’s Premier League games from 2016 to 2019 earlier this year, but some fear the deal will make it even more difficult viewing fans. the action.
The study found that a fifth of viewers had already borrowed money to cover costs, and analysts predicted prices are set to rise another 8% next season as broadcasters try to recoup spending. .
83% of football fans interested in a subscription to live games admitted the price turned them off, while 68% of fans who canceled a subscription in the past five years said cost was their main motivation.
Brigitte Trafford, General Affairs Director of Virgin Media, said: “Too many people think they now have to choose between the basics and watch the game they love. If no action is taken to change the way the Premier League sells television rights, the cost of watching football at home will see even more people excluded from domestic sport. “
Despite the rising costs, more than a third of sports TV subscribers said they watch both BT Sports and Sky Sports, so they don’t miss any of the big games.
Source: Advanced television
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