From croissants to cakes, Keegan Kreations in Plymouth hits the sweet spot
PLYMOUTH – Keegan and Yilin Yee started with $ 25 in their pockets when they arrived at their first farmer’s market in Weymouth with some croissants, sticky buns and cupcakes. When they got home, they saw a customer review on their Facebook page that said, “That double chocolate croissant was worth the two hour drive from Cape Cod.”
Since then, Keegan Kreations has been known for its croissants and the Yees have grown a steady stream of customers.
âMy wife and I run a commercial kitchen, and we’ve gone from 10 croissants produced to 1,000 croissants sold every week,â said Keegan Yee. “We even had a line of people waiting to buy our croissants every weekend, no matter which farmers market we went to.”
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The Yees were happy with their stall in the South Shore farmers’ markets. But when customers were shopping for their croissants, they began to wonder where they could get their daily baked goods. After hearing suggestions that they should open a store for two years, they finally took the plunge.
âIt was always in our minds, that we really needed to open a store because for two years, we heard almost every customer tell us that we had to open a storefront,â Yee said.
Using MainVest, an online platform that helps small businesses find investors, Keegan Kreations raised $ 96,000 to open the bakery in Plymouth. Yee’s sweets – croissants, cakes, sticky buns, scones – are hitting the South Shore sweet spot. However, the week they opened in March 2020, the state announced its stay-at-home order and the Yees had to shut down and let go of the workers they had just hired and trained.
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They quickly pivoted into editing their website so customers could order online and started offering street pickup. Some of Yee’s creations include a pistachio and rose croissant, almond croissant, matcha croissant, and monkey bread, made with cinnamon sugar and croissant dough.
âThe crazy thing was we were very busy and people were really supportive of us, and people were buying everything and we kept selling,â Yee said.
Yee was born and raised in Malaysia in a small town called Ipoh. He immigrated to Boston in 1996. He studied in the pastry and pastry program at Johnson and Wales University in Providence and after graduating he began his career at the Taj Boston Hotel, designing cakes from wedding. In 2013, Yee moved to the Berkshires and became the pastry chef at Wheatleigh, a luxury hotel in Lenox.
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The aesthetic feel of the store’s white walls and wooden accents resembles the vibe of the upscale hotels where Yee worked as a pastry chef.
âAt the Wheatleigh Hotel, which is my last job before opening my business, everything in the store is handmade and everything is made from scratch,â Yee said. “This is where I found my passion for making croissants.”
Keegan Kreations offers drop-in service and online ordering for pickup. Their famous croissants range from $ 4 to $ 6 depending on flavor and every weekend Yee creates “something special” based on seasonal fruit.
For Yee, her favorite part of baking and owning her own store is interacting with the many customers waiting outside.
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âWhen I was a pastry chef at the hotel, I had never been able to interact with my client. I always placed the dessert and the waiter brought it to the customer. I never got to talk to them, âYee said. âBut once I opened my own store, I found the connection between the customers and me really fascinating. I feel like baking really brings people together and I feel like what I’m doing is bringing a community or a family together. My creation, my dessert is always one thing to bring people together and sit down at the table, then talk and have a good conversation. “
IF YOU ARE GOING TO
What: Keegan Kreations
Or: 20 Court Street, Plymouth A 02360
Hours: 9 a.m. to 3:30 p.m. Wednesday to Sunday.
Contact: 617-299 -1340; https://www.keegankreations.com/