In recognition of the third annual All-RapCaviar lineup for the international audio streaming service, Spotify and its premier hip-hop playlist, RapCaviar, hosted the first-ever All-RapCaviar event in Los Angeles. The Social First initiative, which was inspired by the All-NBA team that honors the league’s best players, recognized outstanding performers from the streaming giants’ hugely popular playlist, naming Yeat as a rookie from of the year, Young Thug as coach of the year, and Kendrick Lamar as MVP of the year.
The location has been changed to an actual representation of the All-RapCaviar campaign. The experience was exceptional, involving a large half-court basketball court, a locker room photo op with crystal-encrusted basketballs, and a Hall of Fame wall displaying a Letterman blazer created by Jeff Hamilton just for Drake. When attendees needed a break from the dance floor, they relaxed in the Xbox lounge and played a variety of games on consoles decorated by RapCaviar artists.
Latto and MoneyBagg Yo gave unforgettable performances in front of VIPs, business insiders, high-profile guests and die-hard RapCaviar fans to close out the night. With a set that energized the crowd and featured classics like “Time Today” and “Wockesha,” Moneybagg Yo opened the show. GloRilla also made a surprise appearance during a performance of “FNF (Let’s Go)”. Shortly after, Latto energized the crowd with a medley of his greatest singles, including “Big Energy”, “777 Pt. 1”, “C’est Givin”, “Salope de Da Souf”, and others. Plus, DJs Zack Bia, Jadaboo, and Chase B kept the energy going all night long with the latest tracks from RapCaviar.
“RapCaviar is the best of the best,” Lil Durk said ahead of the event. “It’s where fans go to listen to their favorite songs that represent our culture. I appreciate Spotify for naming me First Team All RapCaviar for the second year in a row. Recognition like this motivates me to keep going harder and improve.
Many famous people were spotted at the party, including French Montana, Amber Rose and boyfriend Alexander “AE” Edwards, Justin and Christian Combs, Rae Sremmurd’s Swae Lee and Slim Jxmmi, Bryson Tiller, R&B duo DVSN, the rappers Flo Milli, Coi Leray, DDG, Westside Boogie, OG Maco, Symba, actress Paige Hurd (from Starz’ Power Book II: Ghost), rapper
“Every rapper wants to be a baller and every baller wants to be a rapper. We launched the All-RapCaviar franchise on social media two years ago, but after seeing such a positive response from fans online, we decided to bring it to life for real,” says Carl Chery, Creative Director, Head of Urban Music at Spotify. “This is a digital campaign that asks our audience to share who they think should win MVP and rookie of the year; allowing fans to truly share their opinions and encourage a little friendly debate online. We look forward to creating these moments for our listeners and recognizing a wide range of artists who have featured on our RapCaviar playlist.
Many notable attendees were spotted at the celebration, including French Montana, Amber Rose and boyfriend Alexander “AE” Edwards, Justin and Christian Combs, Rae Sremmurd’s Swae Lee and Slim Jxmmi, Bryson Tiller, R&B duo DVSN, rappers Flo Milli, Coi Leray, DDG, Westside Boogie, OG Maco, Symba, actress Paige Hurd (of Starz’ Power Book II: Ghost), YK Osiris, actor Jabari Banks (Bel-Air), actress Skai Jackson, DJ Siobhan Bell and many more.
You can see images from the event below.